Best fit
Marketing & Sales Active
Clay
by Clay •Lead Generation
GTM data and automation platform for enrichment, Claygent research, signals, CRM workflows, audiences and outbound campaign operations.
Overview
What is Clay?
Clay is a go-to-market data and automation platform for prospecting, enrichment and growth workflows. It combines multi-provider data waterfalls, Claygent AI research, signals, audiences, CRM and data-warehouse sync, outbound sequencing, APIs and webhooks. Its 2026 pricing separates platform Actions from Data Credits, allowing teams to scale workflow execution independently from purchased data consumption.
Best for
Workflow AutomationSales OutreachLead Generation
Decision intelligence
AI Orbit decision brief
A compact reading of the recorded evidence, editorial review signals and comparison data for Clay.
Why it stands out
Recorded strengths
API access
Verified profile evidence records API access for this tool.
Source-backed capability SourceCapabilities0/4 verified
Use-case fit0/3 verified
Pricing evidence6/6 plans checked
Verified sources2
Benchmarks1 verified
Compare before deciding
Alternatives are ranked from structured use-case, capability, pricing, platform and taxonomy overlap.
Built from AI Orbit's recorded profile data. Unknown product facts are not inferred.
Capabilities
Features & use cases
Core capabilities listed for Clay.
Web Browsing & Search
Retrieves and synthesizes information from live or indexed web sources.
Source review in progress Source
Agent Workflows
Plans and executes multi-step tasks with tools, state or autonomous actions.
Source review in progress Source
Structured Outputs
Returns schema-constrained JSON or other predictable structured data.
Source review in progress Source
Integrations
Connects with third-party applications, data sources or automation platforms.
Source review in progress Source
Explore capabilities
Best use cases
Web #Professional#Automation#Integrations
Technical profile
Access, deployment & licensing
Structured product facts with evidence status. Unknown facts are never guessed.
Open source & license
Source check pendingProprietary
Commercial use
Source check pendingCommercial use allowed
Compatibility
Integrations
Structured integrations recorded for Clay. A check mark means the integration mapping is tied to a verified source.
Works with
150+ data providers CRM Data warehouses HTTP APIs Outbound sequencing tools Webhooks
Pricing
Pricing overview
Pricing stored in AI Orbit's pricing database. Always verify final rates on the provider website.
Enterprise
Custom
Custom annual enterprise pricing.
Review · verified 2 weeks ago
- SSO
- RBAC
- API
- data-warehouse sync and dedicated support/strategy.
- 100,000+ Data Credits and 200,000+ Actions/month documented as enterprise-scale starting guidance
Free
Included
Review · verified 2 weeks ago
- Unlimited seats/tables
- Claygent
- 200 rows/table and BYOK.
- 500 Actions/month + 100 Data Credits/month
Launch
USD 167/month
Current pricing display starts at $167/month for the 15K Actions tier; regional/annual configuration can vary.
Review · verified 2 weeks ago
- Signals
- phone enrichment
- unlimited search and outbound integrations.
- 15,000 Actions/month; Data Credits selected separately
Launch Monthly
USD 185/month
Review · verified 1 month ago
- Official FAQ monthly starting price
- page may show lower annual-equivalent context.
Growth
USD 446/month
Current pricing display starts at $446/month for the 40K Actions tier; regional/annual configuration can vary.
Review · verified 2 weeks ago
- CRM and warehouse sync
- HTTP API
- webhooks
- web intent and ad audiences.
- 40,000 Actions/month; Data Credits selected separately
Growth Monthly
USD 495/month
Review · verified 1 month ago
- Official FAQ monthly starting price
- page may show lower annual-equivalent context.
Evidence-separated performance
Verified benchmarks & scores
AI Orbit keeps technical tests, product-experience evidence and independent research in separate semantic classes. Only comparable results may contribute to the same composite.
Product Experience
94.0/100 class composite
User/reviewer product-experience evidence. This is not treated as a technical benchmark.
Product Experience
Product Experience
Verified
Independent
G2 Verified User Rating — Product Experience
Tested product / versionClay
94.0 / 100
#45 of 149 Same-benchmark rank#45 of 149 tools
Scoring directionHigher is better
Leader context
6.0 pts behind HyperWrite
TestedAug 30, 2026
G2 AI Orbit verified Aug 30, 2026
Alternatives
Evidence-based similar tools
Ranked by use-case, capability, pricing, platform, taxonomy and compatible benchmark overlap—not popularity alone.
Lutra AI
Agents & Automation • Lutra AI
51% matchcapability overlap · similar pricing model · platform match
Chatbase
Customer Support • Chatbase
43% matchsimilar pricing model · platform match
Make AI Agents
Agents & Automation • Make
41% matchsimilar pricing model · platform match
Ocoya
Marketing & Sales • Ocoya
40% matchsimilar pricing model · platform match · same categoryMake a confident choice
Is Clay right for your workflow?
Compare features, pricing and alternatives before you decide.
Common questions
Clay FAQ
Quick answers based on the information currently available in this AI Orbit profile.
What is Clay?
Clay is a go-to-market data and automation platform for prospecting, enrichment and growth workflows. It combines multi-provider data waterfalls, Claygent AI research, signals, audiences, CRM and data-warehouse sync, outbound sequencing, APIs and webhooks. Clay is provided by Clay and AI Orbit categorizes it under Marketing & Sales. Its structured capability profile includes Web Browsing & Search, Agent Workflows, Structured Outputs and Integrations; field-level verification may still be pending for some capability mappings.
Who makes Clay?
Clay is provided by Clay. Technology company developing Clay, with AI capabilities focused on marketing & sales workflows. Within AI Orbit, the product is cataloged in Marketing & Sales, which describes its primary product category rather than the provider itself.
What is Clay best for?
AI Orbit currently maps Clay to structured use cases including Workflow Automation, Sales Outreach and Lead Generation. These are reviewed taxonomy mappings used for discovery and fit; field-level evidence may still be pending, so they are not presented as independently verified claims. Supporting cataloged capabilities include Web Browsing & Search, Agent Workflows, Structured Outputs and Integrations.
Does Clay have an API?
Yes. AI Orbit has verified official evidence that Clay provides API access. The API status is tied to a verified provider source on this profile and is not inferred from the product having integrations. API availability can change independently from the consumer product, so production implementations should still be checked against the provider documentation.
Can Clay be self-hosted?
No. Verified deployment evidence indicates that Clay does not currently support self-hosting. Documented deployment modes include SaaS, Cloud and API. Deployment rights, infrastructure requirements and enterprise restrictions should be checked against the provider documentation before production use.
What integrations does Clay support?
Verified integration evidence on AI Orbit currently includes 150+ data providers, CRM, Data warehouses, HTTP APIs, Outbound sequencing tools and Webhooks. These are individually source-backed integration records, not a generic assumption based on the product simply advertising integrations. The provider may support additional integrations that have not yet been individually verified in this profile.
How much does Clay cost?
AI Orbit currently has verified plan-level pricing data for Clay, including Enterprise, Free, Launch and Launch Monthly. Exact rates, billing units, limits and verification dates are shown in the pricing section of this profile rather than compressed into a single potentially misleading price. Because providers can change prices and plan limits, check the linked official pricing source before making a purchase or production decision.