Product UpdateVerifiedImportance 50/100

Apple TV now costs $14.99 a month after its fourth price hike in four years

Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple's […]

The VergePublished Aug 28, 2026 at 9:47 AM

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Apple TV now costs $14.99 a month after its fourth price hike in four years — AI Orbit intelligence brief • Source context preserved below.

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